Wednesday, 15 May 2013

barry schwartz.

"adding options to peoples lives, can't help but increase the expectations people have about how good those options will be. And what that is going to produce, is less satisfaction with results, even if there good results".

'some choice is better than no choice'

"The secret to happiness is... LOW EXPECTATIONS!"

less is more? simplicity over complex? can furniture have a choice? 

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